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Fireside chat with John Keh, CEO Impakt

John Keh is an experienced entrepreneur specialized in operations development with a demonstrated history of working in the tech, marketplace, fitness, wholesale, restaurants & military industries. 

More about Impakt and John’s experience as an entrepreneur can be found below:

What’s the story behind Impakt?

Impakt started off as an idea in 2019 to help trainers/trainees track their progress and measure their performance. John Graham, one of the cofounders, has been a fitness trainer, gym owner, and influencer for +18 years, and saw a gap in the market. When the pandemic struck in 2020, the idea was more relevant than ever because fitness centers around the world closed and working out remotely became one of the primary means to stay healthy and active. We saw the need to bridge the gap from in person to at home workouts and began evolving Impakt to become the premier Live Fitness Class platform as well as provide a social experience when working out online. 

What was the most difficult part of your experience in the early beginnings?

The most difficult part is finding the right features to build, aka product market fit. Figuring out the right feature set to launch with while still having a manageable workload with the limited resources of a startup is a constant struggle. We have a vision for what the product could be, but figuring out all the steps to get there is not always very clear. 

What are you most proud of regarding your business?

I am proud that our startup enables fitness coaches to earn revenue during this tumultuous time. The pandemic has devastated many industries, but the personal trainer industry has been hit particularly hard. Some of the trainees have even said that these online classes have been helping to keep them sane and grounded during this social isolation. Impakt’s goal is to increase social interactions and member’s health & fitness while still maintaining physical distance to combat this deadly virus.

What is your vision for the future of Impakt?

We believe that even after the pandemic has subsided, online fitness is here to stay. It is more convenient, safer, and more affordable as a business model. The gym and fitness industry will change to become more online friendly as well. Health and fitness will become increasingly important as the whole world has had a system shock in this area. 

What’s your advice for the businesses that are trying to adapt to this economic climate?

Think about what your customer wants as well as what is the responsible thing to do. If you can find that right balance, then you may be onto something. Test your hypothesis and always be evolving and improving your business or idea. It is only through the constant iteration and improvement that you can stay relevant in our fast changing society. 

What books do you have on your nightstand?  

Sapiens: A Brief History of Humankind by Yuval Noah Harari
Never Split the Difference: Negotiating As If Your Life Depended On It by Christopher Voss and Tahl Raz.

Our publication has started a series of discussions with professional individuals meant to engage our readers with relevant companies and their representatives in order to discuss about their involvement, what challenges they have had in the past and what they are looking forward to in the future. This sequence aims to present a series of experiences, recent developments, changes and downsides in terms of their business areas, as well as their goals, values, career history, the high-impact success outcomes and achievements.

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